Name/TitleT-shirt: BITCHES UNITE
About this objectRed t-shirt bearing a BITCHES UNITE slogan in white
MakerREEK perfume
Period2010s
Place MadeScotland, Edinburgh
Medium and MaterialsOrganic, cotton
MeasurementsL: 710 mm
Subject and Association KeywordsBeauty industry
Subject and Association KeywordsFeminism, feminist movement
Subject and Association KeywordsFashion - clothing
Subject and Association DescriptionREEK sold two eau de parfums, both made by award-winning independent female perfumer, Sarah McCartney, through her company 4160 Tuesdays. The first, DAMN REBEL BITCHES commemorated Scotland’s Jacobite women and their spirit. The second, DAMN REBEL WITCHES commemorates people persecuted worldwide for witchcraft both historically and in the present day.
The company also stocked a range of merchandise including badges, T-shirts and tote bags. REEK’s imagery was revolutionary and was studied by trend forecasters and is now included in marketing courses across the UK. Shot in natural lighting with no retouching, the company allowed models to choose which images they preferred and interviewed them about their lives and reaction to being photographed on the Bitches Unite blog. The brand was featured in an array of international publications and the perfumes were beauty editor’s pick in Grazia, Elle UK and Standard Issue magazine.
Object TypeT-shirt
Object numberGWL-2020-44-3
Copyright LicenceAll rights reserved