Name/TitleCarte de Visite: Unidentified woman
About this objectCarte de visite of an unidentified white woman with hair tied back, wearing a high-necked bodice dress with wide sleeves, posing with her right arm resting on a lectern or tabletop. The photograph is mounted on thick cream card with a thin gold border. The name and location of the photographer are printed in gold below, with a crest and more details on the back.
MakerJohn J. Avery
Maker RolePhotographer
Date Madec.1879-1900
PeriodVictorian
Place MadeEngland, London
Place NotesJohn J. Avery, Artist and Photographer
The Shacklewell Lane Studio, 12 Shacklewell Lane, Kingsland N.E. and
The Archway Studio, 7 Archway Road, Upper Holloway, N. London
Medium and MaterialsOrganic, card
Inscription and MarksOn back, top, in pencil: 45p
MeasurementsH: 106 x W: 64 mm
Subject and Association Descriptionhttps://en.wikipedia.org/wiki/Carte_de_visite:
The carte de visite (French, visiting card), abbreviated CdV, was a type of small photograph which was patented in Paris by photographer André Adolphe Eugène Disdéri in 1854, although first used by Louis Dodero. Each photograph was the size of a visiting card, and such photograph cards were commonly traded among friends and visitors in the 1860s. Albums for the collection and display of cards became a common fixture in Victorian parlors. The immense popularity of these card photographs led to the publication and collection of photographs of prominent persons.
The carte de visite was usually made of an albumen print, which was a thin paper photograph mounted on a thicker paper card. The size of a carte de visite is 54.0 mm (2.125 in) × 89 mm (3.5 in) mounted on a card sized 64 mm (2.5 in) × 100 mm (4 in). In 1854, Disdéri had also patented a method of taking eight separate negatives on a single plate, which reduced production costs. The carte de visite was slow to gain widespread use until 1859, when Disdéri published Emperor Napoleon III's photos in this format. This made the format an overnight success. The new invention was so popular that its usage became known as "cardomania" and spread quickly throughout Europe and then to America and the rest of the world.
By the early 1870s, cartes de visite were supplanted by "cabinet cards", which were also usually albumen prints, but larger, mounted on cardboard backs measuring 110 mm (4.5 in) by 170 mm (6.5 in). Cabinet cards remained popular into the early 20th century, when Kodak introduced the Brownie camera and home snapshot photography became a mass phenomenon.
The carte de visite photograph proved to be a very popular item during the American Civil War. Soldiers, friends and family members would have a means of inexpensively obtaining photographs and sending them to loved ones in small envelopes. Photos of Abraham Lincoln, Ulysses S. Grant, and other celebrities of the era became instant hits in the North. People were not only buying photographs of themselves, but also collecting photographs of celebrities.
Named CollectionGlasgow Women's Library
Object TypePhotograph
Object numberGWL-2022-148-9
Copyright LicenceAll rights reserved