Name/TitlePostcard: "IT" While Mother Works
About this object"National" Series postcard No. 2383, captioned '"IT" While Mother Works', depicting a woman dressed in feathered green hat and long green coat/dress, watched by a washer woman in the background.
Maker"National" Series
Date Madec.1915
Period1910s
Place MadeGreat Britain
Medium and MaterialsOrganic, card
Inscription and MarksOn back, in pencil:
Correspondence: Dear [Maurie?] Enjoying myself [??] plenty Boys here. I wish you could only see us. From [??] & Daughter
Addressee: [Maurie?] c/o Mrs Clark, Brunswick Cott., Friar St, Craigie, Perth
Halfpenny stamp postmarked Edinburgh, [2 AM?] May 25, 1915
MeasurementsH: 138 x W: 88 mm
Subject and Association KeywordsWomen's suffrage
Subject and Association KeywordsPostcards - gender stereotypes
Subject and Association KeywordsFashion - clothing
Subject and Association Descriptionhttps://en.wikipedia.org/wiki/It_girl:
An "it girl"[a] is an attractive young woman who is perceived to have both sex appeal and a personality that is especially engaging. The expression it girl originated in British upper-class society around the turn of the 20th century. It gained further attention in 1927 with the popularity of the Paramount Studios film It, starring Clara Bow. In the earlier usage, a woman was especially perceived as an "it girl" if she had achieved a high level of popularity without flaunting her sexuality. Today, the term is used more to apply simply to fame and beauty. The Oxford English Dictionary distinguishes between the chiefly American usage of "a glamorous, vivacious, or sexually attractive actress, model, etc.", and the chiefly British usage of "a young, rich woman who has achieved celebrity because of her socialite lifestyle". The terms "it boy" or "it man" are sometimes used to describe a male exhibiting similar traits [continues].
Named CollectionGlasgow Women's Library
Object TypePostcard
Object numberGWL-2024-77-32
Copyright LicenceAll rights reserved