Name/TitleMagazine: Housewife
About this objectHousewife Vol. 10 No. 2, dated February 1948, priced ninepence.
Contains articles on housewifery and cookery, mothercraft, fashion, needlework and knitting as well as special features, a short story by Anne Blythe called 'Fathers Are Like That' about an unmarried girl's experience of having a baby, and a range of advertisements for household, fashion and health products.
Fully digitised (108 pages)
MakerHulton Press Ltd
Maker RolePublisher
MakerPocket Publications Ltd
Maker RoleProprietors
Date MadeFeb 1948
Period1940s
Place MadeEngland, London
Place Notes43-44 Shoe Lane, London, E.C.4.
Medium and MaterialsOrganic, paper
MeasurementsH: 200 x W: 140 x D: 7 mm
Subject and Association Keywordshousehold, housekeeping
Subject and Association Keywords(anti) racism
Subject and Association KeywordsHealth & well-being
Subject and Association KeywordsGender stereotyping
Subject and Association KeywordsFashion - clothing
Subject and Association KeywordsSecond World War
Subject and Association DescriptionHousekeeping: Includes adverts for a Vatric vacuum cleaner ("the LITTLE WOMAN has been having a ROUGH TIME these last few years what with QUEUING and NO MAID and so forth...") and a range of cleaning products (e.g. "Every woman wants Lux"). Also contains a feature about coping with post-war food rationing.
Fashion: Contains an article by Ann Page about dress sense titled 'Not like the girl on the poster', a feature on smocking and a knitting pattern titled 'A Twin Set for the Schoolgirl' plus adverts for shoes, underwear and clothing.
Health: Includes adverts for food and nutrition, family health and cleanliness, and woman's personal hygiene (e.g. Lilia, Velena and Silcot sanitary towels, Tampax, and Menopax Tablets for symptoms of the menopause).
Racism: Contains an article titled 'South Africa' by Valerie Allen, which includes references to "native servants" and local facilities (for white colonialists).
Named CollectionGlasgow Women's Library
Object TypeMagazine
Object numberGWL-2015-34-77
Copyright LicenceAll rights reserved